luna

As we become more reliant on and comfortable with the internet, I wonder how vulnerable this is going to make us- individually and collectively. This article about what happened in Estonia disturbs me and makes me question our security and the use of technology in modern warfare and terrorism.

Well, it looks like Google Maps are taking it one step further. I think that the technology is great and that the world just keeps getting smaller and more accessible, but I have concerns about how all of this will affect our privacy in the future.

I thought that I would check out Beck’s site because I am a fan of his music, but I also respect that he is constantly evolving and reinventing himself and somehow he really stays ahead of the game . He is not locked into any set style, musically or otherwise, and I apprecitate that and I think that his site reflects his personality and his quirkiness while remaining effective.

This building looks absolutely stunning! I also think that the article is interesting in that it addresses the juxtaposition of architecture with global advertising and marketing.

I hear that the Planet Earth series on the Discovery Channel is pretty amazing. I don’t had much time for television lately, so I haven’t checked it out yet, but the site seems engaging.

I love the idea of passing a book around to gather and generate ideas-it can be used as a scrap book or a stream of conscious journal that is passed along and supplemented. Jessica’s example was defintitely hands on proof of how powerful, meaningful, and sentimental they can be. This is an idea that has such tremendous potential. There’s is no telling what can happen from a collaborative effort of this sort…I found that Ze is thinking along the same lines… Ze Frank…

As a huge music lover, it is sad to me that tangible CDs are nearly obselete. There is no need or purpose for them anymore, but the art and the personal connection are sacrificed. I think that one way of addressing this and a remedy might be in the form of digital booklets. I hope that this becomes more of a trend and eventually an industry standard.
I have a few examples, and can’t wait to see more…

American Doll Posse digital-booklet-american-doll-posse.pdf

Lemonade digital-booklet-lemonade.pdf

Corinne Bailey Rae digital-booklet-corinne-bailey-rae.pdf

I came across this bottle today and thought it was very interesting and different. I didn’t buy it, but I’ve been thinking about it since, and may have to go back and grab a bottle for the collection. It’s a conversation piece if nothing else. It’s a cool cat shape with almost no noticable type.

I think that this BMW ad has a fresh angle and takes a different approach than we are used to. It relies on abstract concepts and images to sell cars which we never even see-we already know, trust, and respect their brand. We are drawn in and fascinated by the imagination and kinetic energy. There is a story and a deeper meaning. I guess it caters to the individual more interested in the design, performance, and technology rather than image or self-image enhanced through acquisition.

How cool do you have to be to have a car like this?! It’s a purple cow/ bumble bee- I don’t know what to say! I can’t imagine, but it did get my attention and make me smile.
It goes back to branding, marketing, and a sort of customization trend. I think that at the heart of it the consumer wants or needs whatever it is that they are purchasing, but they also want to further justify or validate it to others and have a more personal connection with it. It becomes a particular brand with an individual signature-which makes that emotional connection successful.