luna

How cool do you have to be to have a car like this?! It’s a purple cow/ bumble bee- I don’t know what to say! I can’t imagine, but it did get my attention and make me smile.
It goes back to branding, marketing, and a sort of customization trend. I think that at the heart of it the consumer wants or needs whatever it is that they are purchasing, but they also want to further justify or validate it to others and have a more personal connection with it. It becomes a particular brand with an individual signature-which makes that emotional connection successful.